Posts Tagged ‘brand management’

Managing the Trenton brand

The July 18th edition of Trenton’s Urban Studies group had Alan Mallach as its guest speaker. Mr. Mallach has been studying cities for 40 years and works today as a consultant and author on the subject. He was formerly Trenton’s Economic Development director back in the 90s.

The upshot of Mr Mallach’s comments was that a small city like like Trenton, should have as its objective, to increase the numbers of higher income residents. Increasing downtown residency is an important part of this prescription. Read the rest of this entry »