Posts Tagged ‘virtuous circle’

For several years various individuals and groups have played around with the notion that the 300 Block of S. Broad could and should be much more than it is.   It’s a compelling notion.

The block is one of the most trafficked in the city and has some great historic building stock.  It’s part of the Old Mill Hill Historic District and as such is adjacent to the second most prosperous neighborhood in the city (in terms of median income).   It’s near downtown, the train station and the arena so it’s easy to find.  It’s home to the venerable Mill Hill Saloon, the hip and trendy New Trenton Store and Studio and the new Whitaker condo development.  The block has a lot going for it.

However the block struggles.  Half of the retail store fronts are empty.  Foot traffic is light and too much of the foot traffic we do have is up to no good.   Furthermore none of the individuals and groups that have tried have managed to generate sustained momentum past the talking stage.

Can anything make a difference on the 300 block of S. Broad?

It could take just a few investors with common cause to turn the area around.  I’ll be upfront and say that I’m already one of them as the only owner / occupant on the block.   Because of that I’ll take a position on what this common cause should be.

We have plenty of retail and rental space catering to a demographic short on money and not particularly concerned about style.   As has been written many times on this blog, Trenton can’t revitalize its economy on the back of this demographic.  Instead we’ll need to attract childless, young people with disposable income.  That is, the much sought after millennial.  This is exactly the approach HHG is taking in its new Roebling Wire Rope District project just 3 blocks away.

Just four new businesses catering to the millennial market could put us on the right track

Trenton Social owner, TC Nelson, has it right when he proposes to call the portion of S. Broad between the Sun Bank Arena and Market street, SoBro, including the 300 Block of S. Broad.   This branding is a play on well-known SOHO district in New York and conjures up images of trendy clothing shops, art galleries, coffee shops and restaurants catering to young hipsters.   Of the 20 or so retail spaces on the street, three businesses are already going after that group with varying degrees of success.   But success loves company.

If just four new businesses opened in SoBro it could provide the critical mass necessary to turn the area into a destination for millennials throughout the region looking to escape the strip mall and avoid the pricey streets of New Hope.   If a walk from Trenton Social to Mill Hill saloon could include a stop at a gallery, shopping for Trenton made gifts at New Trenton, a coffee and desert and who knows maybe even a comic book, then I’d say we’d have something.  With targeted retail like this, SoBro would become not only a destination to visit but also a place in which to live.   When that happens the virtuous circle of revitalization will have begun.

Some city government “help” could go a long way

Everything is hard in Trenton and for something good like the birth of SoBro to happen we might just need city government to lean forward and help.   When I say help I don’t necessarily mean provide funding.  Instead, it would be nice to think that if an investor group got organized, the city would send a representative with authority to act to come to a meeting and ask “What can we do?”

I’d say there is plenty the city can do.  Keep being aggressive with abandoned property fines and enforcement.  We need to force the derelict owners on the block out.  Help us find a way to keep the streets and sidewalks clean.  Make sure street lighting is maintained.  Be helpful in making the permitting and inspections processes easy

The problem may not be so big that it can’t be solved for modest amounts of money